Thursday, September 1, 2011
Reprint books may save the industry
The comic book companies have been wondering how to stop their dwindling audience. DC's answer is to reboot their whole line. Marvel's seems to be endless crossover events. They state that the over 70 years of continunity and backstories that once helped the books are now hurting them. Well has anyone thought of reprinting some of those old books to get the new audiences caught up? I forget what the numbers are but I believe it is every 7 years a new generation is born. So to get those younger generations why not do a reprint series to get those people ages 7 ane up. In the early days it really helped Marvel with the issues seen above. Sometimes they even, accidentally I'm sure, fooled them into thinking they were current. I remember being told that someone overheard a conversation between fans of Marvel Tales in the early 90's about a storyline that they thought was current. Of course Marvel Tales was the reprint book for the Amazing Spider-man stories done by Stan Lee, Steve Ditko and John Romita.
I know reprint books aren't big sellers. They never have been so they don't last as long. Still it could help build your audience. Keep cost down by printing on cheaper paper. Do whatever you can to keep cost down so it will be more affordable to buy that book then the ones with a current story. I know when I was a kid those reprint books helped me sometimes get caught up on what was going on with Marvel and I only had 7 years of continuity to get caught up on.
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